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‘Huge policy challenges’ ahead says new Tourism Alliance lead

Government
James Chapple
1 November 2022

Britain’s tourism industry faces "huge policy challenges" over the coming years spanning recruitment, cost of living, a weak pound, an uncompetitive visa offering and excess red tape, the Tourism Alliance has said after naming its new boss.

Toomer is the new head of the Tourism Alliance

Richard Toomer succeeded Kurt Janson on Monday (31 October) as executive director of the organisation, which represents more than 65 trade organisations across inbound, outbound and the domestic tourism sector.

Toomer’s task will be to work with the Tourism Alliance’s board and executive, headed up by Etoa’s Tom Jenkins, to ensure tourism industry stakeholders present a united message to government, parliament and other policymakers, while seeking mutual understanding of each other’s priorities and concerns.