South Korea opened its borders on 1 April, with some Covid-19 testing still required, but the country is one of the few destinations in the Asia/Pacific region admitting tourists.
“Although interest in a country doesn’t instantly translate into travel, when it comes to South Korea, the interest is most definitely there – and it’s growing,” said InsideAsia’s trade sales and marketing manager Matt Spiller.
“There is so much to this country and its culture that people don’t always know where to start. That’s where this brochure comes in handy for clients and our agent partners.”
The programme includes advice on best times of year to visit, themed ideas for foodies, walkers and those seeking traditional and contemporary cultural experiences plus the team’s favourite tried-and-tested places. There are also five sample trips, with everything linking to the relevant South Korea pages on the InsideAsia website.
Spiller added: “This is still a relatively unknown destination, so we wanted to ensure that we give just enough inspirational overview and cultural insight without overwhelming agent partners and clients. Luckily, the InsideAsia team have lived or travelled extensively within the country and are always ready to help.”
The brochure suggests “must-dos” including staying in a traditional hanok guesthouse, exploring Seoul’s traditional bars and street food, and discovering the modern K-pop scene.
It leads in at £2,110pp ground-only for the eight-day South Korea highlights tour.
Spiller added: “We believe that South Korea is a country and culture full of surprises, often overdelivering and exceeding holiday expectations. It is gradually redefining those travel wish-lists.”
