Wednesday’s sales figures were a further 50% improvement on Tuesday’s, with the operator hailing the impact of its Big January Sale campaign.
January was a record sales month for Intrepid both globally and in the UK, with the specialist reporting a 36% increase in revenue, and a 30% increase in industry revenue compared with January 2023.
“These figures show those who can are continuing to prioritise travel, despite the cost of living pressures and economic uncertainty,” said Intrepid UK and Ireland general manager Hazel McGuire.
