The early indications are encouraging, with bookings beginning to ramp up this year, heralding a bumper summer for the travel and hospitality industry. However, were the signs the travel industry needed to change – even before the pandemic – missed or ignored?
The collapse of Thomas Cook in September 2019 shocked the travel industry. But while its collapse didn’t signal an end for package holidays, it did indicate why travel businesses need to modernise and personalise their service to continue to succeed and grow.
