Atkins recently joined Shearings Leisure Group as strategy director, and in her new role will report directly into Richard Calvert, chief executive of the group.

Caroline Brown has decided to stand down from her role as commercial director of Shearings Holidays.

“Our aim is to further strengthen our position in the marketplace by increasing focus on customer acquisition, retention and best in class service for each of our operating units,” said Calvert.

“One of the core brands in our group is Shearings Holidays and I’m delighted to announce the appointment of Jane Atkins as managing director of Shearings Holidays.

“Jane recently joined us as strategy director for the group and has a wealth of experience in the travel industry.

“Jane has an impressive track record of success, with leadership in the field of sales, product, service and value generation. Jane will take up her role immediately.”

Calvert added: “I would like to thank Caroline for her significant contribution and service over the years and wish her well for the future.”