Speaking at the 2024 ITT conference in Halkidiki, Advantage Travel Partnership chief executive Julia Lo Bue-Said – who has spearheaded the formation of a UK Outbound Travel lobby group – said the money was needed "to drive policy engagement", whether that’s with a new iteration of the current Conservative government or a newly elected Labour administration.
UK Outbound Travel currently counts Advantage, Aito and Abtot among its members, representing more than 1,200 organisations, but Lo Bue-Said said it was vital other groups like ITT and Abta got involved, along with the already strong aviation lobby.
