The move sees Edwards rejoin Virgin after a near 15-year spell with Virgin Holidays, dating to 2005. He left to join Kenwood in March 2020 where he oversaw ground purchasing in the Americas. He will report to director of agency sales Nicki Goldsmith, taking on responsibility for Virgin’s US leisure accounts.
His 20-year career in travel, said Virgin, has spanned product, commercial and purchasing, "giving him extensive knowledge and exposure" to Virgin’s key US and Caribbean markets.
