Ayala returns to Velas Resorts as regional sales director for Europe, having previously held the role of European regional sales manager at the hotel company between 2014 and 2021. Before that, she had worked as deputy director for the Mexico Tourism Board for 28 years.
The all-inclusive hotel company operates resorts in key Mexican destinations such as Los Cabos, Riviera Maya, Riviera Nayarit and Puerto Vallarta.
Velas is also due to open a new adults-only resort – Grand Velas Boutique Los Cabos – in November 2023, becoming Velas Resorts’ third property in Los Cabos. The 79-suite beachfront hotel’s culinary offering will be overseen by two-star Michelin consulting chef Sidney Schutte, while the spa treatments will be inspired by Mexican culture. Guests will have access to sister property Grand Velas Los Cabos’ five gourmet dinner restaurants and four bars with no additional charge.