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More Brits favouring shoulder season travel over peak periods

Destinations
Ilaria Grasso Macola
27 March 2024

More Brits are choosing cheaper prices over the hottest weather by travelling during shoulder seasons, new data from TravelSupermarket has revealed, as holidaymakers continue to seek value during the cost of living squeeze.

Tenerife Canary Islands iStock-1138009633.jpg

EasyJet will offer Tenerife from Southend next summer (Credit: iStock)

TravelSupermarket’s 2024 Pulse Report shows that the five most commonly booked departure dates last year were during the autumn period when holidays and air fares are typically cheaper.

The summer school holiday period, though, remains the most sought-after window, with the last week of the holidays – 24-30 August – currently offering the best value for summer breaks, according to the price comparison site.

Over the past two years, Brussels has held the crown for the cheapest city break at £293.35pp for a three-night stay, while Florida has proved the best-value long-haul destination, with a seven-night stay coming in at just over £1,000pp.