Earlier this month, the escorted touring specialist said a marked recovery for European destinations in 2022 was "driven by travel agents".
Newmarket expanded its African range with the launch of four new tours with its recent brochure, including On Safari in Kenya, two new South African safaris and Madagascar – Red Island Wonders.
Richard Forde, head of trade sales, said the tours have proved "particularly popular" with a slightly younger market and "sell well" through the firm’s agent partners.
"We’ve been working on the expanded African safaris programme over the past 18 months, and we’re operating in six African countries for 2022/23 with more to come in the future," he added.
"We see lots of potential in these tours for 2024, both in terms of our relationship with the trade and expanding our product range."
