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Newmarket's African safari product 'strongly driven' by agent bookings

Operators
Will Payne
1 February 2022

Newmarket Holidays has said its dozen-strong African product range is its fastest growth area for 2022 after it was "strongly driven" by travel agent bookings. 

Abercrombie & Kent's Ultimate East Africa Safari explores the destination's wilderness and wildlife

Earlier this month, the escorted touring specialist said a marked recovery for European destinations in 2022 was "driven by travel agents".

Newmarket expanded its African range with the launch of four new tours with its recent brochure, including On Safari in Kenya, two new South African safaris and Madagascar – Red Island Wonders.

Richard Forde, head of trade sales, said the tours have proved "particularly popular" with a slightly younger market and "sell well" through the firm’s agent partners.