Fresh from hosting its first agent fam, Not in the Guidebooks has set out ambitious plans to steadily increase its focus on the trade, with the company’s head of sales promising to ensure all activity is based on a deeper understanding of what support and training its 500 agent partners require.
Not in the Guidebooks' first fam trip took place in Lapland last month
Speaking to TTG on Thursday (13 April), the excursion and experiences specialist’s sales chief Debbie Sowden said Not in the Guidebooks (NITGB) wanted to help agents sell its “off the beaten track” packages.
“Rather than just adding more stuff willy-nilly, we’re very much into talking to our agents and understanding what they find difficult to source and what their customers are asking for, and then trying to source that,” Sowden said.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
