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NYC chief: 'Agents are more important to us than ever'

Destinations
Will Payne
26 April 2022

The UK and Irish travel trade "has never been more important" to New York as it looks to rebuild from the impact of the Covid pandemic, president and chief executive of NYC & Company Fred Dixon has told TTG. 

Times Square, New York City

Markets around the world are readying to realign their relationships with the US (Credit: iStock)

Speaking in London on Tuesday (26 March), Dixon said it was a "priority" to train and educate agents on the new product the city has to offer.

"The trade has never been more important to us," he added. "The new reality that we are living in has shown the incredible value that the trade brings to travel.

"For us, training and education for our agents is a priority, and we want to promote all five boroughs."

NYC & Company, the city’s official marketing, tourism and partnership organisation, is also set to host a range of fam trips in the future to promote "the rich diversity" each of the destination’s five boroughs has to offer.