France is continuing to put sports tourism centre stage as it builds on the success of this year’s Olympics.
Speaking to TTG at last week’s WTM London, tourism minister Marina Ferrari said that alongside the country’s heritage she saw sporting events as the key driver of tourism in the next five years – a period which culminates in the Winter Olympics in the French Alps in 2030.
Mrs Ferrari said: “This summer we wanted to not only underline the importance of Paris, but of all the towns and cities that hosted sporting events, including Lille and Marseille, where the Olympic flame actually arrived.
