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On the Beach making headway in premium and long-haul segments

City and finance
James Chapple
13 September 2023

On the Beach expects to deliver record total transaction value (TTV) and revenue this year, fuelled by its focus on long-haul and premium five-star bookings.

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Research suggests turbulence incidents have become more common (Credit: iStock)

The OTA on Wednesday (13 September) said it was on course to post record TTV of around £1.1 billion in the year to 30 September 2023 – up 26% year-on-year – "driven by growth in volumes and average booking values".

TTV from long-haul bookings is currently tracking +70% year-on-year, and premium five-star bookings +30% year-on-year.

The group expects summer 2023 passenger numbers to close around 11% ahead of summer 2022, with bookings for winter 2023/24 currently up by more than a quarter (26%) on winter 2022/23.

Looking ahead, albeit early in the booking cycle, On the Beach said bookings for summer 2024 were "significantly ahead" of where they were a year earlier.