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Online onslaught: how worried should traditional agents be by the OTAs?

Technology
Gary Noakes
10 May 2023

After Loveholidays recently became the UK’s third-largest Atol holder, should agents be worried about OTAs going after more of their business?

Online onslaught: how worried should traditional agents be by the OTAs?

Loveholidays is one of eight OTAs among the CAA’s top 20 Atol holders

Jet2holidays may have grabbed all the headlines in March when it claimed top spot as the UK’s largest Atol holder, but with Tui, it has a new rival in the top three from an altogether different mould.

Loveholidays is one of eight OTAs among the CAA’s top 20 Atol holders, together licensed for sales of just over eight million passengers. Loveholidays accounts for 2.45 million of these – a quantum leap for a brand that did not exist 10 years ago.