Skip to main content

Overtourism and inflation among biggest threats to travel sector's growth

Destinations
Ben Jureidini
12 December 2023

Efforts to tackle overtourism through new, more costly tourist levies, as well as ongoing economic headwinds like inflation, are among the biggest challenges facing the travel sector, according to a new report from Euromonitor International.

Atout France

Paris topped Euromonitor's index (Credit: Chris Karidis / Unsplash)

In its 2023 Top 100 Cities Index, Euromonitor said a number of destinations are set to impose steep taxes on visitors while reducing hotel capacity in order to limit rebounding post-pandemic tourist numbers and minimise the impact of travel on local communities and eco-systems.

Cities in countries such as Croatia, Iceland, Japan, Thailand, the Netherlands, Greece and the UK are seeking to use the proceeds from visitor levies to reinvest in sustainable development, conserve biodiversity and preserve local cultural heritage, said Euromonitor. Edinburgh is on course to become the first UK city to introduce a visitor levy.