The escorted touring and river cruise specialist will offer 100 places across 10 fams during 2024.
River cruise options will include opportunities to experience itineraries on the Rhone and the Seine. There will also be chances to take in a Riviera tour in Europe.
Each trip will be accompanied by a member of the Riviera trade sales team, which has been bolstered this week by the additions of new key account managers Lloyd Morris and Chris McCloskey.
Morris, who joins from Globus, and McCloskey, has previously held roles with Silversea and Royal Caribbean, took up their new roles with Riviera on Monday (22 January).
Riviera, meanwhile, has pinned a 50% year-on-year increase in turn-of-year wave trading on its efforts to strengthen its trade team and court more agents.
Agents can register their interest in the fam programme by emailing tradesales@rivieratravel.co.uk. Dates and additional itinerary details will be announced shortly.
Vicky Billing, Riviera head of trade and partnerships, said: “We understand that experiencing our product first-hand is the best way for travel agents to improve their knowledge and consequently boost their Riviera sales.
"These fam trips will showcase all the elements that make Riviera unique, such as our innovative itineraries, unbeatable onboard service and carefully curated shore excursions. We’ve received excellent feedback for our previous trips and can’t wait for the trade to travel again in 2024."
