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Saga delivers upbeat travel and cruise outlook

Specialist
Gary Noakes
30 January 2024

Saga predicts its cruise and travel business will be back in profit following an “outstanding year” but confirmed it may seek a partner to operate its ocean cruises.

Saga is seeing increasing demand from its core market

Saga's revenue for the half-year have increased 15% to £355.3 million

In a trading update covering the period from August 2023, the over-50s specialist said Saga Group, which includes an insurance business as well as cruise and travel, was on track for “significant” revenue growth in 2023/24. 

Mike Hazell, Saga Group chief executive, said: “Our cruise and travel businesses have had an outstanding year, having taken around 120,000 passengers on holiday, with customers continuing to be drawn to the strength of the Saga brand and offer. As a result, these businesses will return to profitability, in line with expectations.”
 
He added: “Bookings for the new seasons in cruise and travel are robust, showing good overall progress.