Last week, France relaxed its entry rules, with Switzerland and Austria this week following suit by making changes Oxford Ski Company founder and chief executive Rupert Longsdon hopes will fuel a fresh wave of late bookings.
Switzerland’s government on Thursday (17 February) announced a "rapid normalisation" of everyday life in the country, rolling back the majority of its Covid measures.
Longsdon said it was a "clear sign" countries, especially those with significant winter sports industries, were making "great efforts" to welcome overseas tourists once again after two heavily curtailed seasons.
