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South Africa reveals UK fam plans and marketing push

Destinations
17 June 2022

South African Tourism has revealed plans to launch a new UK marketing campaign, Live Our South Africa, later this year and revive its trade fam trip programme paused due to the pandemic.

South African Tourism has revealed plans to launch a new UK marketing campaign, Live Our South Africa

Speaking to TTG in London at an event celebrating the nation’s culture and cuisine on Thursday (16 June), Rachel Lewis, campaign and partnership manager, said two trade educationals would be held this year. 

10 UK agents will visit Cape Town in September, with the fam originally due to take place in 2021 but postponed due to Covid, while the second trip with the same number of agents will also head to Cape Town in November.

South African Tourism will also launch a new marketing campaign targeted at UK visitors later this year.