Sojern: Oceania flight searches resilient in face of coronavirus

According to data specialists, the spike in flight searches to these Oceanic nations could be attributed to the Australian government’s There’s Still Nothing Like Australia campaign, which launched 26 February.

The AUD$25 million budget, which was leveraged to target Asian travellers, resulted in shorter search lead times for the Oceania region; the first week of the campaign corresponded with a 12-day lead time reduction, while the next week saw a rise to 15 days.