The firm’s Covid-19 Data and Insights on Travel Impact report, released today, revealed that while weekly flight searches to south-east Asia and western Europe were affected by the virus, Australia and New Zealand remained resilient.
According to data specialists, the spike in flight searches to these Oceanic nations could be attributed to the Australian government’s There’s Still Nothing Like Australia campaign, which launched 26 February.
The AUD$25 million budget, which was leveraged to target Asian travellers, resulted in shorter search lead times for the Oceania region; the first week of the campaign corresponded with a 12-day lead time reduction, while the next week saw a rise to 15 days.