Davies, who has been on the Dragons’ Den panel since 2019, will head to Japan for three weeks later this month on a journey designed by Travel Counsellor Cathy Chapman, who has been planning her trips for the past seven years.
Travel Counsellors said content produced by Davies would detail her experience of using a Travel Counsellor, and chart her journey around the country. The campaign will feature blogs, stories, Q&As and content created by Davies prior to, during and after her trip.
All content will be appear on Travel Counsellors’ LinkedIn, Instagram and Facebook channels, as well as Davies’ own social media channels.
Chapman said: “Having worked with Sara to plan her holidays for the past seven years, I was delighted to be able to work with her again on her dream family holiday in Japan – and this time showcase it to the public.
"The campaign will give an insight into the exceptional level of support Travel Counsellors offer to curate and book customers’ holidays and highlight the deep collaboration that exists to drive success and growth.”
Dave Callan, customer director at Travel Counsellors, said: “This is a great move for the Travel Counsellors brand as we continue to look for authentic ways to tell the stories of how our amazing travel advisors really do care more than anyone else for their customers.
“This initiative is part of our building blocks to showcase and spotlight the brand more so we can help, support, and enable our community of business owners to take advantage of the trends that we see in the market from customers who are looking for a personalised service, tailor made experiences and inspiration through new media channels and social networks.”
Davies said the campaign would “shine a light on Travel Counsellors’ unique offering, customer service and the benefits of booking through a company”.
