The homeworking giant said it had carried out “extensive” market research, claiming the refresh would help enable its agents to “better connect” with their clients.

A new cherry-coloured logo has been chosen “as a symbol of new beginnings… and reflects the wider Travel Counsellor ethos”, the company said.

The rebrand has been rolled out across Travel Counsellors’ website, social media, marketing collateral, as well as the myTC app.

Dave Callan, Travel Counsellors’ customer director, said the changes would “allow the whole business to reset, reenergise and refresh”.

“The core elements of community, togetherness and care, are all reflected in the look, feel and colour of our new assets,” added Callan. “This is a pivotal moment for us, and an opportunity to move into the next phase of our journey, positioning Travel Counsellors as a service brand rather than just a travel company, and the preferred choice for customers.”