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Travel firms cautioned against using sustainability 'as a tool for commercial gain'

Sustainability
Will Payne
4 July 2023

Sustainability should be embedded within companies’ DNA as standard and should no longer be used as a tool for commercial gain, travel firms have been advised.

Travel businesses need to be wary of making environmental claims (Credit: Nejc Kosir / Pexels)

(Credit: Mali Maeder / Pexels)

Speaking during a panel session at TTG’s Fairer Travel Sustainability on Tuesday (4 July), The Sunday Times chief travel writer Chris Haslam said firms must utilise sustainability in "everything they do".

"You can’t use sustainability for commercial gain or to get a leap over someone else," he said. "You just have to do it. Everything we have achieved as the human race is because we can, and could, burn stuff – and now, we just have to stop burning stuff."