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Travel firms told they 'will not survive' without sustainability strategies

Sustainability
Will Payne
4 July 2023

Travel firms "will not survive" unless they implement a sustainability strategy.

Soft law will become hard law

"Whatever your travel niche, nature is your business" (Credit: Markus Spiske/Pexels)

This was the stark warning from Aisling Connaughton, co-founder of sustainability consultancy CYD Connects, who addressed delegates during the TTG Fairer Travel Sustainability Forum on Tuesday (4 July).

"The climate crisis is not the problem – it is the symptom of an unbalanced governmental and societal system," said Connaughton. "If you don’t have a sustainability strategy, you will not survive – you have to start thinking longer term." 

She advised the industry to move away from "carbon tunnel-vision", which is where companies focus only on carbon reduction and ignore the other 16 of the UN’s sustainable development goals (SDGs).