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TTC Tour Brands ditches branded freebies in sustainability push

Operators
Gary Noakes
7 December 2023

The Travel Corporation (TTC) is claiming an industry first after ditching merchandise for its tour brands for environmental reasons.

Travel Corporation-branded freebies will become a thing of the past (Credit: iStock)

Instead of giveaways, Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki will redirect funds to projects that fight climate change.

 

TTC estimates a complete switch could prevent the equivalent carbon emissions of 6.5 million car-driven miles from entering the atmosphere annually. The initial move will save 1.5 million mile equivalents by the end of 2024.