Starting in his role on December 1, Sofer will have responsibility for the brand’s product offering, yield management and aviation planning.
Sofer joined Tui UK in September 2016 as managing director of Thomson Cruises, and has led the cruise team through the launch of Discovery 2 in May 2017 and the recent rebrand to Marella Cruises as Thomson changed to Tui.
Prior to joining Tui, Sofer worked for GLH Hotels where he held senior financial and chief executive roles.
Nick Longman, managing director of Tui UK and Ireland said: “I am delighted to welcome Richard Sofer to the board.
