One in five Brits (21%) now want to travel solo according to new research by deals site HolidayPirates, which has partnered with Tui to launch the campaign.
Reasons range from not wanting to wait for someone to join them (18%) to having the flexibility to change their plans on a whim (17%) and avoiding arguments (10%).
One in four young travellers (25%) highlighted the need "to find themselves" as a reason to travel alone, while one in five (20%) cited wanting to push themselves out of their comfort zone.