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Tui throws weight behind campaign to 'end solo travel penalties'

Operators
Ilaria Grasso Macola
23 February 2024

Tui has backed a new campaign to end the "social stigma" and additional costs often associated with solo travel following a surge in demand from UK customers.

Solo traveller, iphone, selfie iStock-1089398894

One in five Brits now want to travel solo, new data has revealed

One in five Brits (21%) now want to travel solo according to new research by deals site HolidayPirates, which has partnered with Tui to launch the campaign.

Reasons range from not wanting to wait for someone to join them (18%) to having the flexibility to change their plans on a whim (17%) and avoiding arguments (10%). 

 

One in four young travellers (25%) highlighted the need "to find themselves" as a reason to travel alone, while one in five (20%) cited wanting to push themselves out of their comfort zone.