The specialist tour operator will be integrating the agency’s flights and hotels API into its booking engine, making the TravelUp product available to its customers and its reservations team.

In return, Wendy Wu will be distributing its touring product to TravelUp. The Wendy Wu product will also be made available to all trade partners that use Travel Wholesale, the recently-launched consolidation arm of TravelUp.

Gary King, head of trade sales at Wendy Wu Tours, said: "We are delighted to be partnering with the team at TravelUp and are excited to be widening our distribution capabilities with our first exclusive hybrid travel agent.

"As the number one operator to Japan and China and with a product portfolio that spans 44 countries, we see this new partnership as an ideal opportunity for delivering substantial growth."

Craig Ashford, chief commercial officer of TravelUp, said: "This partnership is a key as we continue to grow the TravelUp B2B wholesale business.

"The added benefit of gaining access to such a unique and proven tour programme for our agency business makes this partnership invaluable."