Luxury travel news

10 ways to tempt luxury travellers – hot tickets and trends to hook into in 2026

There’s rarely been a more exciting moment in luxury travel, when innovation and experiential travel are firing people’s imaginations, alongside a higher- than-ever desire to travel in search of ways to fulfil passions, connect with family or push yourself out of the comfort zone. Here’s our guide to 10 of the biggest trends and ideas shaping demand for luxury travel in 2026.

'I was trolled for my accent after my video went viral – but then the enquiries started flooding in'

Travel Counsellor Leander Lynch refused to delete a video tour of Manchester airport’s private terminal after online bullies mocked her voiceover – she tells TTG how she found the strength to stand up to them, and why it's paying off

Amadeus River Cruises launches 2027 programme early in response to 'increased customer demand'

The European river cruise line has unveiled next year’s programme, which features a brand new ship and additional shore excursions.

‘Sea-cationing’ - and other niche luxury travel trends for 2026

From cruise-inspired experiences to puppy pampering, luxury hotels are getting creative to impress clients this year.

TTG Luxury Travel Awards 2026: Everything you need to know

From the entertainment to the menu, we’ve outlined everything guests can expect from this year’s prestigious ceremony

I checked into a luxury detox spa to tackle my addiction to crisps – here's what happened

April Hutchinson spent five nights at one of Europe’s leading medi-spas to see if she could kick her junk food cravings – once and for all

‘No spas’ tool to help agents tap into ‘lucrative’ industry

The platform has been designed for advisors who wish to capitalise on the growth of the sustainable wellness travel sector

‘Use common sense!’ top agent calls out hotel practice that’s ‘alienating’ clients

Samuel Mond says hotels need to reconsider this practice if they want to retain clients

Tour operator unveils ultra-luxury collection as agents drive top bookings

Inspiring Travel has created a new programme as part of its long-term strategy to boost its relationship with the trade

Travel Counsellor reveals first client appreciation event has ‘already paid off’

Sara Greene invited more than 20 people to a restaurant meal in London last month as a gesture of gratitude for their ongoing support

‘I took a fam trip around South Korea by train – here’s how I’d sell it to clients’

South Korea has become one of Asia’s most sought-after destinations – and it’s easy to discover by rail too, with high-speed bullet train services connecting foodie and cultural hot spots across this fascinating country

Judges revealed for TTG Luxury Travel Awards 2026

A panel of leading luxury travel retail and supplier experts have been recruited to judge the TTG Luxury Travel Awards 2026

Agency launches overseas training programme for industry newcomers

Alchemist Academy aims to give aspiring luxury travel consultants a pathway into this competitive sector

'I want to mentor others': agent leaves top luxury brand to launch own business

Leanne Rees has left Swords Travel after two and a half years to pursue her dream of running her own company

Why Stockholm should be on every agent’s LGBTQ+ luxury travel radar

Sweden’s capital takes enormous pride in being one of the world’s most open cities, fully welcoming LGBTQ+ visitors; here’s how luxury agents can position it as a fantastic place for clients to visit

Watch: Behind the scenes on the TTG Luxury Journey to Aruba

One of the latest TTG Luxury Journeys saw six agents travel to Aruba to experience everything the Dutch-Caribbean island has to offer

‘Hurkle-durkling’, and other ways travellers are slowing down in 2026

Luxury agents are expected to include more intentional downtime in itineraries for 2026

PR chief opens London travel agency with novel sales approach

Every book at Travellers’ Tales has been hand-picked so it can be matched to an itinerary

A new wellness sell for agents: Royal Mansour Tamuda Bay’s Medi-Spa

Morocco’s Royal Mansour Tamuda Bay proves to be the perfect place to sample a new longevity retreat, unlocking the keys to living an enjoyable, healthier life whilst still being immersed in nature

Five 'long view' trends shaping ultra-luxury travel for 2026

Demographic shifts, scientific innovation and cultural transformation are reshaping how, and for whom, the luxury sector designs experiences

Operator credits targeted campaign for 45% growth in £60,000+ bookings

The next phase of Carrier’s Limitless is aimed at agents with clients who have a £60,000+ budget

Four tips to getting your luxury travel agency website to show up on Google

Agents must leverage AI to optimise their visibility in online search results, a new report has revealed

‘I helped my best friend at Travel Counsellors work through breast cancer – then I was diagnosed too’

Denise Carter and Sarah Jennings were diagnosed with Stage 1 breast cancer after a routine mammogram last year. Now, they’re urging other women to get tested

Inside the Old Course Hotel: why this luxury Scottish retreat is perfect for wellness-loving clients

Located in the heart of St Andrews, this historic property invites guests to slow down, lean in and discover relaxation beyond the spa