Luxury travel news

The engine hummed beneath me as I gripped the jet ski handlebars slightly harder before easing up on the throttle. Our instructor, Andrew – a former ship captain, now three days into his new island gig – gave me an all-knowing grin before taking off ahead of me and shooting a stream of water up into the air behind him. It was my first time on one of these nifty water vehicles and thankfully the waters were calm, and with Andrew by my side, I’m excited to get closer to the shallow coastline, where I spot a few sharks and one of the region’s ray species.

The first fam trip is always going to be daunting.

From concerns about group dynamics to the quality of the hotels, there are a lot of ‘unknowns’ that can trigger nerves – regardless of how luxurious the experience is.

Our industry is awash in “luxury". The word, once the exclusive domain of the few, is now being enthusiastically claimed by brands with whom, just a few years ago, you'd never make the association.

When the likes of easyJet holidays launches a "Luxury Collection", or Jet2holidays pushes its "Indulgent Escapes" line, it begs the question – is this democratising the concept for the masses, or simply diluting a once-meaningful term?