Synergy – The Retreat Show has shared the results of its latest research into how the industry perceives itself versus what clients actually experience.
Synergy has shared the findings from its latest research initiative
The annual wellness trade show conducted two surveys between July and August 2026, as part of its objective to better understand the industry’s strengths and weaknesses.
Led by Ivana Damnjanovic, PhD, the global research initiative was particularly keen to understand how the sector perceives itself versus the reality of guests’ experiences, as well how the two perspectives converge and diverge.
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