Win a stateroom on Royal Caribbean's Legend of the Seas
One of the biggest opportunities for cruise right now lies with agents who are new to selling the category. But engaging them isn’t always straightforward. Cruise can feel like a complex product to sell, especially for agents who haven’t experienced it themselves.
That’s why at Royal Caribbean we’ve been placing renewed focus on nurturing new-to-cruise agents ahead of and throughout Wave. We know the potential this audience has. Once agents understand the breadth of experiences cruise offers – and the value it delivers – it quickly becomes a compelling product to sell. The key is giving them the knowledge and confidence to start those conversations with customers.
That thinking shaped our Switch Me On To Cruise campaign, delivered in partnership with TTG. The goal was simple: provide training that is practical, accessible and genuinely engaging, while giving agents commercially relevant knowledge they can use immediately in sales conversations.
The first phase focused on daily brand quizzes designed to fit around agents’ busy schedules. Through riddles and questions covering topics such as our fleet, private destinations and onboard experiences, agents could refresh their knowledge and build confidence in just a few minutes.
The response has been hugely encouraging. Thousands of agents took part, including many who were new to cruise, and the feedback reinforced the appetite for bitesize learning that supports real customer conversations.
Incentives also helped drive engagement, with prizes ranging from Royal Caribbean merchandise to the grand prize: a cabin for four onboard Icon of the Seas. The winner, Vicky Donaghey of Travel Counsellors, said the experience transformed her confidence in selling cruise.
“I’m really pleased I experienced my first cruise and now feel confident helping clients plan their own,” she said. “Icon of the Seas truly is incredible – from the shows to the restaurants and the atmosphere onboard. We’re converts!”
Building on the success of phase one, the second stage of the campaign runs from 9 March to 28 May and encourages agents to turn knowledge into action by making and claiming bookings through the TTG website and Club Royal/Upper Deck.
Ten agents will also win a cabin onboard the highly anticipated Legend of the Seas. First-hand experience remains one of the most powerful ways to build confidence in selling cruise.
For us, initiatives like this are about long-term trade partnership. When agents feel confident selling cruise, the opportunity for them – and for the industry – is enormous.
Learn how you can win 1 of 10 staterooms onboard Royal Caribbean's Legend of the Seas this June
