Data specialist Spike Insight’s survey of 150 adventure travel suppliers reveals tailor-made tours have seen the fastest growth in popularity, reported by 46% of respondents.
Both group tours and self-guided travel have seen growth, the survey found, though a more muted 16% of suppliers reported a popularity surge for the latter.
Spike Insight director Roy Barker, speaking at the Adventure Travel Networking 2024 conference in London today (29 February), told delegates the coming year “will be very powerful indeed”.
Barker did however point to the sector as being in the cycle of “a buyer’s market”.
