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Bruce Poon Tip: 'People need to start linking their values with their holiday'

Operators
Claire Dodd
16 October 2024

G Adventures founder Bruce Poon Tip laid out his vision for the community-based tourism it has pioneered over the past 35 years at its second GX summit. Claire Dodd reports for TTG from India.

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G Adventures' Bruce Poon Tip (Credit: G Adventures)

"This is about celebrating tourism, about how tourism can change the world,” announced Bruce Poon Tip. Standing on stage, he was conducting the orchestra that is G Adventures’ second World Community Tourism Summit.


Poon Tip, founder of the small group escorted touring company, had gathered around 500 travel industry representatives in India’s Jaipur, from agents and suppliers to travellers and "CEOs" – G’s chief experience officers, or tour leaders.