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Community-based tourism: what is it and how should you sell it

Sustainability
Eloise Barker
13 November 2024

It’s important to address common myths and misconceptions about engaging with communities – because done well, it helps build a more equitable tourism industry

Community-based tourism in Sri Lanka

G Touring invites clients to visit community tourism enterprises led by women, including the Sthree Cafe in Sri Lanka

What is community-based tourism?

A rainforest ecolodge with solar-powered boats; a village-to-village trek that’s providing an alternative to urban migration; a homestay with a marginalised group that helps elevate their status: in community-based tourism, a community develop and own, co-own, or receive the bulk of the money from a tourism project in their area. Each is unique; tailored to what works for the group.