The two G Touring brands will offer customers the opportunity to give £5 per person when booking, and will then match that amount on every donation made.
The proceeds will go towards supporting parent G Adventures’ non-profit arm Planeterra, which aims to ensure tourism has a positive impact on communities through promotion of meaningful travel experiences.
These include Peru’s Ccaccaccollo Women’s Weaving Co-op, which funds training programmes to support the preservation of long-lost weaving techniques and traditions, as well as Native Grill, an Arizona-based food truck providing training an employment to Native American youngsters.
