The two G Touring brands will offer customers the opportunity to give £5 per person when booking, and will then match that amount on every donation made.

The proceeds will go towards supporting parent G Adventures’ non-profit arm Planeterra, which aims to ensure tourism has a positive impact on communities through promotion of meaningful travel experiences.

These include Peru’s Ccaccaccollo Women’s Weaving Co-op, which funds training programmes to support the preservation of long-lost weaving techniques and traditions, as well as Native Grill, an Arizona-based food truck providing training an employment to Native American youngsters.

Planeterra president Jamie Sweeting said the new "match for match" donation scheme would make "a huge difference” to what the charity can achieve.

G Touring managing director Adam Kemp added it was G Touring’s mission to change lives through travel and to make a positive impact on customers and the places they visit.

“Since 2017, we have been working in collaboration with Planeterra, which uplifts communities through travel, creating economic opportunities and celebrating cultures."