Pursuing B Corp certification takes time, effort and cash. In his second TTG column, after exploring whether travel brands should or shouldn’t seek a quality mark, We Are Llama’s John Pritchard turns his attentions to what makes them a worthwhile endeavour and when, or whether, the time is right.
Carbon measuring and reporting needs to be standardised, says Intrepid Travel's Hazel McGuire (Credit: iStock / doidam10)
The natural follow-on to the question of whether an agency or travel brand can or can’t afford to seek a sustainability quality mark like B Corp is to ask whether now is the right time to make that commitment.
Nearly half the travelling public want their travel provider to be taking positive steps for the planet, and the extreme climate events we’re seeing in the destinations people love to visit can’t be ignored.
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