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Next UK govt should help destinations become more sustainable, public say

Government
Gary Noakes
19 June 2024

More than seven in 10 adults think the next UK government should prioritise sustainable travel initiatives, including partnerships with other countries to help them become more sustainable.

World map of trees and swamp, sustainability, environment, climate change

The WTTC argues sustainability is now high on the agenda for most travel brands

A poll of 2,099 adults by InsureandGo found 73% were in favour of government action to promote sustainable travel, with 32% saying the UK should partner with other countries to promote green tourism.

The issue chimed with the 25-34 year age group, 88% of whom said the UK should prioritise sustainable travel.

The poll found 80% acknowledged recent shifts in global weather patterns have influenced travel plans.

Among those that have directly experienced the effects of climate change on holiday abroad, 91% said their experiences of extreme weather have shaped their holiday decisions.