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Tourism can only be sustainable if it is supported by locals, says Tui boss

Destinations
Ilaria Grasso Macola
15 July 2024

Travel must help foster better, more cooperative relations between citizens and civil authorities, politicians and operators to strengthen its message that tourism can have a truly positive impact on destinations, Tui Group chief executive Sebastian Ebel has insisted.

Protests have been held in Barcelona (pictured: La Rambla), among other locations (Credit: iStock)

During a meeting with Spain’s tourism secretary Rosario Sanchez Grau and tourism minister Jordi Hereu Boher, Ebel said it was vital travel and tourism pursued a model for the industry welcomed by local populations.

"Tourism is sustainable and successful when local people see it as an added value for their city or region,” Ebel insisted. “They decide how much tourism is welcome and what kind of tourism it should be.”