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Travel trade support group Back in Time for Bed names first board

Responsible business
James Chapple
6 August 2024

Travel trade parental support group Back in Time for Bed (BITFB) has appointed four well-known industry professionals to its first "board of parents" to support the group’s growth ambitions.

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Clockwise from top-left: Lucy Paterson, Jemma Bridges, Michael Young-Richards and Julie Berry

They are Berry Consulting’s Julie Berry, Club Med’s Jemma Bridges, Celebrity Cruises’ Michael Young-Richards and DoSomethingDifferent’s Lucy Paterson.


The quartet will support BITFB’s founders Vicky Billing, Riviera Travel’s UK and Ireland head of trade partnerships, and Anna Perrott, Panache Cruises’ partnerships director.


Billing said the pair had been "overwhelmed" by the response to the group, which was formed in February 2023. "Launching this special initiative will be a tremendous help as we look to grow our support over the coming months and years."