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Marketing

Marketing: The importance of having a content plan
With 2019 just around the corner, now is the perfect time to get your content marketing plan in place, says Abra Dunsby.
'Don't put all over-50s in the same bracket'
Abta will hold its third Over-50s Holiday Market one-day event later this month
Travel Network Group launches new luxury cruise brochure
The consortium’s Taste of Luxury programme features a range of five- and six-star cruises, luxury hotels and other high-end travel experiences
Travel Network Group hails record response to marketing campaign
More than 500 members have signed up to the consortium’s Where Next? campaign
Tui brand awareness ‘same level as Thomson’
Brand awareness for Tui is at “market-leading levels” one year on from its rebrand from Thomson, its chief marketing officer for the UK and Ireland has revealed
WTM 2018: Maldives postpones marketing plans during transitional period
The Maldives has placed its 2019 tourism marketing plans on hold as it awaits the arrival of its new government on November 17
WTM awards winners of 'Ideas Arrive Here' competition
Water To Go, Borneo Holiday and Vehicles Rental and InSky Solutions have been gifted £5k to spend on marketing their brands at WTM London thanks to an “Ideas Arrive Here” competition run by Reed Exhibitions, the organisers of the travel trade show
Call for early bird Travel Marketing Awards entries
There are just three weeks left to enter the Travel Marketing Awards 2019, with early bird entry rates available for two more days
Book your place for Abta's Over 50s Holiday Market conference
The over 50s hold 76% of the nation’s wealth
W Communications secures majority stake in travel PR outfit Lotus
Deal will broaden W’s travel expertise and extend its service into marketing, representation and consultancy
How to sell safaris
Safaris are not one size fits all, and clients are likely to have plenty of questions when booking one. Pippa Jacks asks operators at the recent Wildlife & Safari Travel Show for their selling tips
Tui appoints Toby Horry director of brand marketing and content
Horry joins from Tesco and will report to Tui UK chief marketing officer Katie McAlister
Hotelplan unveils new-look marketing and PR team
Anne Williams joins as head of marketing from Celebrity Cruises while Frankie Gibson has been promoted to a newly-created PR manager role following the departure of Louise Newton
Marketing: How to appeal to the luxury market
Tapping into the luxury sector can pay off for agents, but how do you start appealing to that slice of the market? Charlotte Cullinan asks five luxury specialists for their advice.
Ajman appoints UK rep firm to introduce it to trade
Scott Marketing will work with both travel agents and tour operators to showcase the emirate
Tanzania homes in on the UK
Tanzania is to be promoted in the UK by a new private-sector marketing group comprising lodges and DMCs across the country
Elman Wall 'creating history' with all-female conference line-up
The accountancy firm claims its upcoming event will feature an entirely female speaker line-up for the first time in the UK travel industry
Louise Newton to depart Hotelplan
She will leave the business in a few weeks’ time to lead a PR and content agency in London
New Tui campaign to showcase 'emotional benefit' of its holidays
A new 60-second TV advert will premier during on X-Factor this Saturday
The Travel Network Group launches online services package for members
The deal includes a new website, ongoing online services support, and access to pay per click advertising and search engine optimisation tools
Miles Morgan's top tips for boosting touring sales
The agency boss gave his advice to delegates at Abta’s Group Travel and Escorted Tours Conference in London
APT, Hurtigruten and Star Clippers to host travel agent roadshows
The three lines will address agents in Poole, Torquay and Cardiff on their respective river cruise, expedition and tall ship product
Trafalgar brings more European tours for 2019
Dedicated Poland itinerary added to Trafalgar’s range
ITC launches first-ever TV ad campaign with inspiring message to agents
The ads are part of a group-wide agent incentive scheme launching in October