Marketing

Royal Caribbean’s PR chief moves to Celebrity

Jo Vaughton will become the line’s director of brand marketing and PR

Celebrity Cruises reveals new 'market-leading' agent portal

Celebrity Central will bring the line’s news, sales, marketing and training tools together in one place for the trade

Global Travel Group expands agent sales and business development team amid reorganisation

Amanda Schofield and Sarah Ryan appointed business development managers

Imagine Cruising hires Carl Burrows amid reshuffle

New team at cruise specialist as key appointments made

Business travel specialist CTI rebrands

New name for leading TMC following investment

Jet2 set to launch new TV advertising campaign

The airline and operator’s marketing will persist with its ‘Hold My Hand’ concept - so yes, that probably means more Jess Glynne...

Abu Dhabi trip prize offered by Etihad

Airline’s new online training course offers agent incentives

Caribbean Month: Travel trade urged to join campaign

Industry urged to join in month of events to promote the Caribbean region

The perks of local newspaper coverage

Local newspaper coverage is a cost-free way to attract nearby customers. We hear from the agencies that have capitalised from press attention

Tui advert for ‘summer holiday’ travel in October banned

Summer’s over by October, the Advertising Standards Authority has ruled

Clia confirms 2019 UK conference details

Cruise industry to meet at Southampton for annual Clia event next May

Travel giant confirmed as Champions League sponsors

Three-season deal for Champions league tie-in secured by travel brand

How to profit from a television appearance

Whether you’re a homeworker or a high street agent, appearing on television can boost exposure and help with sales

TTG Top Tweeters 2018 revealed - meet the new travel Twitterati

Ready? Here, in alphabetical order, are TTG’s top 25 tweeters of 2018

Jet2holidays’ tie-in with Love Island hits the heights

Agents have hailed a “massive impact” on bookings for the operator following its sponsorship of the smash-hit TV show

Japan imparts lessons on how to self-promote

How do you create a new destination in a competitive global tourism market? Answer – gather your closest neighbours, your best-known and most unusual attractions and create a new brand. We explore the potential of Japan’s Setouchi region

Top reads to boost your business know-how while self-isolating

As we hunker down to self-isolate during the coronavirus pandemic, there’s been no better time than to curl up with a good, motivational book. Abigail Healy asks travel stalwarts to recommend books that will provide inspiration during these testing times.

Combating data loss after GDPR implementation

Dwindling client databases may be a negative aspect of the new regulations, but there are ways to ensure your business still thrives. Andrew Doherty speaks to agency owners who have purchased a database and generated new business

A-Rosa's first UK trade hire 'only the beginning'

Olivia Stephens has been appointed to the newly created role of executive assistant

Why agents should consider brand colours when marketing to clients

Colour psychology consultant and trends forecaster June McLeod explains the importance of colour when agents are building a new brand, or rebranding an existing business.

Dominica promo aims to revive tourist trade

Dominica is open for business again after the ravages of Hurricane Maria last September – and it wants travellers to see how the island and its people have got back on their feet

What to consider when planning a rebrand

Keeping your brand up to date is key, but a full agency overhaul can be a big step. Charlotte Cullinan speaks to agents who have rejuvenated their branding and asks for their tips on the best approach

Manchester airport appoints new trade marketing manager

Former Tui consultant Olivia Bussey joins the UK’s third busiest airport as it gears up for its “busiest ever summer”

Lastminute.com launches new microsite tool ContentHUB

The CMS allows digital marketers to quickly and easily created dedicated microsites for key content, complete with in-built advertising, SEO and mobile optimisation