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Marketing

Opinion Jo Rzymowska
Poundland’s Twitter defence was key lesson on service
Being social media savvy is a must these days, and when we’re not tweeting or adding hashtags to pics and posts, we’re keeping a watchful eye on the brands and individuals who sometimes get it oh-so-wrong online
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Barrhead Travel expands marketing team to meet UK growth targets
Barrhead has added a marketing manager, digital marketing manager and social media manager, as well as several marketing and social media executives
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Media companies sign up for Agency Pavilion
Media and marketing firms have been snapping up places at The WTM Agency Pavilion at WTM London 2018
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Tui Group boss says keeping sales in-house is key
Tui Group chief Fritz Joussen contradicts cruise chief’s call for independent agents’ support
Martin Alcock NEW opinion
Inauthentic agents will end up like mass-market Italian restaurants
When I need reminding of the magic of the high street, I invariably think of pizza...
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Travel Network Group launches 'Do Not Disturb' campaign
The consortium is to focus on ensuring holidaymakers enjoy the peaceful holiday they want this summer
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How to make bookings multiply with customer referral schemes
Referrals are vital for new business, while rewarding existing clients helps keep them happy. Abra Dunsby speaks to the experts about referral and loyalty schemes.
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Travelport to deploy Trip Assist across three continents
Travelport will expand its Trip Assist app to three travel agencies in the UK, Middle East and Singapore
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Air China rapped by ASA over misleading fare promotion
Advertising Standards Authority rules Air China Black Friday offer misled consumers
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New agents' incentive scheme launched by BA consolidator
Lime courts agents with new rewards scheme
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Los Angeles launches 'one-stop-shop' app for trade pros
LA Insider will aim to capitalise on the tourism boom on the west coast of the USA
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Hotelchamp links multiple hospitality tech providers on one platform
Hotelchamp has partnered with several tech companies to create an “all-in-one” marketing platform for hotels
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The Travel Marketing Awards: catching up with the winners
The Travel Marketing Awards celebrate creativity and innovation. Abra Dunsby catches up with four of this year’s winning brands and bright sparks.
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Watchdog takes action on hidden car hire charges
CMA gets promise from three online brands over transparent pricing
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How Spabreaks.com's Abi Wright is challenging perceptions in the spa industry
Abi Wright, founder of Spabreaks.com, won the everywoman in Travel Entrepreneur award in November. She tells Abigail Healy about starting a business from scratch and why continuing to innovate is essential
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How to navigate Facebook’s algorithm changes
Following changes to Facebook, agents who use the channel for marketing are likely to find it less effective, say social media experts Bruce Martin and Helen Hays. They comment on how to best navigate the development
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Abta makes it onto Superbrand list again
Abta receives branding accolade for the 12th consecutive year
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Hoppa Group appoints new sales chief as Phil Norris retires
A2B parent brand boosts senior management with new appointment
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Saga appoints new travel marketing chief
Dan Whitehouse joins the over-50s specialist from Titan Travel
Everywoman in Travel winners 2017
Everywoman in Travel Awards opens for nominations
Everywoman in Travel Awards to include honour for men for the first time
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‘Intelligent marketing’ key to stop overtourism
More people are travelling than ever before, bringing a boom in global tourism that shows no sign of running out of steam
Travel marketing Awards winners 2018
Travel Marketing Awards 2018 winners revealed
Find out who claimed silverware in London last night
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Hills Balfour acquired by US-based marketing company
Hills Balfour will continue to trade under the same name
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Marketing: bringing it back to basics
Get the fundamentals of your marketing strategy right and the path to success will be far smoother, says Advantage Travel Partnership’s David Forder