Hotelchamp has partnered with several tech companies to create an “all-in-one” marketing platform for hotels.
Launch partners include feedback site TrustYou, revenue management specialists OTA Insight, hospitality software company Customer Alliance, customer service platform LiveChat, and website analysts HotJar.
Retargeting, review management, competitor and OTA rate shopping, metasearch advertising, and in-depth visitor analysis technology can now be coordinated through the singular Hotelchamp platform.
Kristian Valk, founder and chief executive at Hotelchamp, said: “It’s not our aim to be a jack-of-all trades. Hoteliers are already using a variety of highly specialised services to provide the best possible booking experience to their guests. But right now, it’s a very fragmented ecosystem.
“By bringing other best-in-class technologies and suppliers together through our Hotelchamp platform, it not only makes it far easier for hoteliers to manage their services – it also maximises the value of each solution working together.
“We know it’s key to offer the right message at the right time if you want to convince guests to book direct, and our speciality has always been in helping hoteliers do this on their own website. By offering technology from other category leaders across the industry in a single platform, hoteliers can now offer this seamless online customer journey on their own website and beyond.”