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Travel industry news

13 Mar 2018

BY Tom Parry


Travel Marketing Awards 2018 winners revealed

Manchester airport’s Emma Stone was among a number of the industry’s top marketers who claimed prizes at the 10th Travel Marketing Awards last night.

Travel marketing Awards winners 2018

Find out who claimed silverware in London last night

Stone was crowned winner of the Tomorrow’s Travel Marketing Leader Award, sponsored by TTG Media.


Advertising and campaigns for Kuoni, Virgin Atlantic, G Adventures and Princess Cruises also took home gongs during the ceremony, run by the Chartered Institute of Marketing’s Travel Industry Group (CIM Travel Group) and held at the London Hilton on Park Lane.


Lotus won Best Representation Agency, while Brighter Group was named Best PR Agency.


CIM Travel Group chairman Keith Cartwright said: "Given the unprecedented and relentless change our profession has experienced in the last few years, our judges said that this year’s awards entries were of the highest quality they have ever seen.


"This is a healthy indication of the fantastic work taking place right across our industry and a remarkable achievement."


Daniel Pearce, TTG Media managing director, added: “TTG Media was delighted to partner with the Travel Marketing Awards for a third year, celebrating the innovative and unique marketing and PR in the travel industry that we often see ourselves.


"Congratulations to Emma who received the Tomorrow’s Marketing Leader Award, in partnership with TTG Media and building on the success of the TTG 30 Under 30.”


Individual awards

Rising Star of Travel PR - Louise Holding - Virgin Atlantic

In-house Marketer of the Year - Emily Greene - Lonely Planet

Agency Professional of the Year - Rachel Emson - Vivid

Tomorrow's Travel Marketing Leader - Emma Stone - Manchester Airport

Marketing awards

Category Ad/Campaign Title Agency Name Client/Brand Name
Best Use of Affinity Marketing & Sponsorship Grillstock Festival - Partnership with Visit Dallas and Fort Worth MDSG & Hills Balfour Visit Dallas and Fort Worth CVB
Best Use of Content Marketing Brand Ambassador - Phillip Schofield G2TV Princess Cruises
Best Direct Marketing (Print and/or Email) The World is Open
Front Page Celebrity Cruises
Most Innovative Marketing Lonely Planet's Global Beer Tour Lonely Planet
Best Brochure 360 Destinations US Creative Princess Cruises
Best In-house Marketing Team Hoseasons
Best Digital/Marketing Agency 3Sixty Digital

Digital awards

Category Ad/Campaign Title Agency Name Client/Brand
Best Use Of Search Catering for Different Search Audiences agenda21 Digital Air New Zealand
Best Use Of Social Media The Mud Soldier Ogilvy&Social.Lab and Destination Think! VisitFLANDERS
Best Use of Technology Where Actions speak louder ignis Sheraton
Best Use of Display Advertising Project Alice OMD and Slik Qantas
Best Use Of Video/Film Fantastic Beasts & Where to Find Them Virgin Atlantic
Best Website Or Microsite The Island Insider Untold Agency Jetwing Hotels
Best In-house Digital Team Welcome to Yorkshire

Advertising awards

Category Ad/Campaign Title Agency Name Client/Brand Name
Best Consumer Press Advertising ABBA (Anyone But British Airways) adam&eveDDB Virgin Atlantic
Best Out Of Home Advertising After-Rain Ads DEC BBDO Turismo de Islas Canarias
Best Radio Advertising Summer. It’s a really big deal The Gate London Chiltern Railways
Best Trade Press Advertising There's more than one reason to choose AmaWaterways Hemisphere Creative AmaWaterways
Best TV Advertising (Under £100k Production Spend) intensamente Contrapunto BBDO Turismo de Andalucia
Best TV Advertising (Over £100k Production Spend) Heathrow Coming Home for Christmas Havas London Heathrow Airport

PR awards

Category Ad/Campaign Title Agency Name Client/Brand Name
Best PR Strategic ManFran Virgin Atlantic and Weber Shandwick Virgin Atlantic
Best PR Tactical Internship of the Seas Good Relations Royal Caribbean
Best PR Stunt/Experiential Event The Mud Soldier Ogilvy&Social.Lab VisitFLANDERS
Best In-house PR Team TUI UK PR Team
Best Representation Agency LOTUS
Best PR Agency The Brighter Group

Campaign awards

Category Ad/Campaign Title Agency Name Client/Brand Name
Advertising Campaign Of The Year (Over £250k Media Spend) Travel Out of The Ordinary Designate Kuoni
International Campaign Of The Year Get Lost Black Tomato
Integrated Campaign Of The Year (Up To £500,000 Media Spend) Coming Home for Christmas Havas London Heathrow Airport
Integrated Campaign Of The Year (Over £500,000 Media Spend) Simply #ExtraJORDANary Accord Marketing Jordan Tourist Board
Digital Marketing Campaign Of The Year Adventure is Unfiltered G Adventures
Travel Brand Of The Year - £25m-£100m turnover Belmond
Travel Brand Of The Year - Over £100m turnover Heathrow Airport
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TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
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