Marketing

Olympic races to go on sale for 2019

Olympic Holidays puts summer 2019 selection preview for sale online

Saga agents’ sales team will now multi-task.

Marketing: tuning in to the power of radio

From running on-air adverts to appearing as chat show hosts, Abra Dunsby speaks to the agents who have used radio marketing to their advantage.

Inspiring Travel Company raises commission and offers agents vouchers

ITC increases agents’ commission and adds more incentives

Reaping the benefits of text message marketing

The power of text message marketing has been leveraged to boost business at Premier Travel. Abra Dunsby speaks to the company’s director Paul Waters to find out more.

Kuoni to launch new brand this summer

New Kuoni brand will fill gap between package and tailor-made

Crisis management: How to get the word out in an emergency

The faster you can get in touch with clients and colleagues in times of crisis, the better for your business, says Yudu Sentinel’s Francesca Taylor.

APT strengthens trade ties with new roles

APT has announced a renewed focus on the trade for 2018, expanding its sales support team with the appointment of a trade marketing manager in a bid to strengthen its commitment to agents

Keeping your adverts and offers in check

Whether you’re displaying an advert in your shop window or posting a special offer on social media, it’s crucial that you’re playing by the rules, says Conor Gibson, compliance executive at the Committees of Advertising Practice.

Loveholidays takes to the airwaves in radio campaign

Online agency targets South East with massive ad campaign

Marketing: Your Travel on opening its own marketing department

Thinking of setting up a marketing department in your agency? Your Travel’s John Stephenson talks to Abra Dunsby about taking the plunge and his hopes for the venture

Over-50s cutting back on spend

This lucrative corner of the market is still eager to travel and enjoy new experiences but with an eye on safety and value for money, a study reveals

GDPR: Get set for the data challenge

With 2017 behind us, the coming into force of the General Data Protection Regulation is fast approaching. Here, two lawyers respond to the pressing questions travel businesses may have, with an introduction from Karen Round, the Information Commissioner’s Office’s senior policy officer

Club Med confirms new sales boss

Reshuffle at all-inclusive specialists sees new trade contact in place

Just two weeks left to enter the TTG Tomorrow’s Travel Marketing Leader Award

The accolade builds on the success of TTG’s 30 Under 30

Shortlist announced for The Travel Marketing Awards 2018

Tickets for the awards are available to book now

Facebook’s feed changes

Agents who use a brand page on Facebook are likely to find the platform less effective in future, following a major change to Facebook’s strategy

Leader: Facebookings under threat?

If you’ve noticed more updates from pals about their January diets in your Facebook feed this week – and fewer recipe videos and listicles about cats – then you are not alone

Marketing: Why customer testimonials and reviews really matter

Customer testimonials can help establish trust, improve brand perception and attract customers. Abra Dunsby asks the experts how to make the most of them.

CIM event takes pulse of travel marketing

Cim Travel Group’s annual Question Time event will return on January 29 in a new guise, featuring an expert panel of speakers who will debate and discuss the challenges facing the marketing and advertising of travel to consumers

Why knowing your customers is crucial for successful marketing

David Forder, Advantage Travel Partnership’s head of marketing, tells Abra Dunsby why talking to members about customers’ needs is vital.

How an award win helped attract new customers

Andrew Earle’s Holidays in Hull won the award for Yorkshire’s Top Agency in this year’s TTG Top 50 Travel Agencies. Its owner tells Abigail Healy why the win was a boon

Character made 'entirely out of sand' to front On the Beach campaign

The Beach will appear on TV screens Christmas Day

Coddiwomple Travel's successful start

Launching an agency can be daunting, but Ann Roberts, Coddiwomple Travel’s co-founder, tells Abigail Healy how the agency hit the high notes from the outset