The campaign will run until the end of February in London, the South East and the Home Counties and will feature a voiceover by Love Actually actor Kris Marshall. Running on both FM and digital radio, the ads will be personalised according to location, weather and time of day, providing more than 7,000 possible combinations.

The ads are in conjunction with the tourist boards of Cyprus, Greece, The Algarve, Malta, Dubai and Egypt’s Red Sea Resorts and reinforce the option of low deposits and monthly payments plus the online brand’s Atol protection.

Marketing director Christian Armond said the campaign would extend across social media and CRM (customer relationship management).

He added: “Loveholidays has seen phenomenal growth since launching in 2012. This investment in the brand using above the line activity for the first time is part of our strategy to increase awareness and consideration at this key booking period and the dynamic nature of these ads enables us to target our audience more personally and intelligently.”