The changes see the combining of the current Cruise and Holidays regional sales teams. A spokesperson explained: “Rather than one team doing cruise and the other holidays, they will be multi-skilled. There are no jobs losses as a result.”
A new role of senior regional sales manager has been created with recruitment underway. Head of trade sales Iain Powell said: “The changes announced today are recognition of the importance of our trade partners to our future success.
“We have ambitious growth plans through the trade. We know that the large proportion of our customer demographic wants to book through a travel agent. They want peace of mind, everything to be included and a hassle free holiday experience.”
He added: “I am confident that Saga’s offering fits perfectly with this and with the advantage of being able to book through a local travel agent will make it an incredibly compelling holiday option.”
