Inspiring Travel Company is to pay an extra half per cent commission on all bookings made since January 1 and has launched a brand-wide incentive programme.
ITC will offer the extra payment on all its brands to offset the ban on card payment fees.
It is also offering agents £100 Compliments Vouchers on all new bookings that depart by the end of April.
Both payments apply across the entire range of ITC brands, which include W&O, Rainbow Tours, Villa Select and Regent Holidays.
ITC’s client relationship director Lee Marshall said: “We listened to the feedback from agents and we know trading is tough. This will allow us to stand out from the competition.”
Marshall said the £100 voucher offer was in addition to ITC and W&O’s existing year-round incentive schemes.