The unnamed brand will be launched at the end of June and aimed at offering a modular approach to packaging online.
Derek Jones, chief executive DER Touristik UK, said: “We have a name, we have a plan, it will be happening in the next four to five months.” He said the new brand, the first from Kuoni in a decade, would be “an online first proposition”.
“We believe there is a space beyond the fixed itinerary and the full tailor-made. We believe we can deliver something into that space that doesn’t exist.”
Jones admitted that Kuoni and others had tried the modular approach unsuccessfully in the past. However, technology now allows more components to be assembled online.
